Nike’s 1 Reimagined
If you’re a sneaker lover you own a pair of Air Jordan 1s and/ or a pair of Air Force 1s. These two classic sneakers, although never lost their buzz, are making their way back into the hearts of many with the new Nike 1 Re-imagined. Nike pulled together a dynamic team of coincidentally, all women to re-imagine these two legendary sneakers. “We really wanted to take those two shoes and reimagine them through the lens of women. We know that sneaker culture is growing and we wanted to offer 10 new silhouettes and styles,” states Georgina James, Senior Creative Director of Nike Sportswear.
The collection was built from 5 themes: Explorer, Lover, Sage, Rebel and Jester, recreating the classic sneakers for each theme. The sneakers come in a beautiful pure white, stitched together with clean leather. Styles hit on every personality and occasion from a super hightop zip-up sneaker, a clean cozy slip on, velcro straps, backward laces, etc. Embodying every type of girl, this Nike team did not neglect their customer.
The collection also embodies women empowerment without the intent to do so. Women collaborating to re-master iconic pieces in street style is in many ways historical to streetwear and culture– especially when dealing with sneakers– a traditionally male industry. More now, than ever fashion is becoming a melting pot of opportunity in all genres and this release will only be the domino effect for similar projects. Expect this collection to release on February 9th on Nike.com.
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