Hot Girl Summer is in full effect and Instagram has over 200,000 captions tagged #hotgirlsummer. I’ve seen it used by men and women of all nationalities and ethnicities even big brands are using the term as captions for fashion campaigns. Meg The Stallion took notice and stated she submitted for Trademark rights on the phrase, as she rightfully should.
Although Hot Girl is a term re-claimed by Meg, it has a bit of history in Black American culture. We first heard the phrase in 1999 and well into the 2000s with the song, I Need a Hot Girl by the Hot Boys.
Meg breathed life back into the phrase and redefined its meaning, she refers to herself and her fanbase as Hot Girls (yes this includes men too). Meg says Hot Girl is about “women and men being unapologetically them, and having a good ass time.. not giving a damn about what nobody got to say.”
As brands and people around the world pick up on Hot Girl Summer, it raises the question who should be allowed to use it? More and more black culture is free reign. But if we flashback to the 2000’s a lot of Black language, fashion and music were considered ghetto and distasteful, so popular culture and black culture were definitively separate (that doesn’t mean mainstream predominantly white culture was not taken from us at this time, but it wasn’t as popular). Once social media took off, mainstream culture more and more started integrating black fashion, music, and slang into brand campaigns, runway shows, editorials, etc.
Black American culture hands down
Black American culture hands down is the most popular, but the most castrated culture in the world.”
Here’s my take, I don’t have an issue with individuals celebrating our culture. I do take issue with individuals and brands who exploit it. Using our faces and slang as tokens, and we are left without recognition or a paycheck. If you participate in our culture, you must be just as vocal about our issues, you must be willing to not just be an ally but an advocate. If we take a hit, you take a hit. If you participate in our culture, you must be supporting black artists and entrepreneurs and willing to put your money where your mouth is.
Meg The Stallion deserves all her royalties for the term Hot Girl Summer. So if you’re using the term, you should be streaming her music, buying her concert tickets, putting money in her pockets. Period.